OP Pirkanmaa Financial Coaches
OP Pirkanmaa’s Financial Coaches are young experts in the financial sector who guide young people starting their independent lives and managing their finances on important financial skills through social media and YouTube.
The Financial Coaches are part of OP Pirkanmaa’s corporate social responsibility efforts to improve young people’s financial skills. The Financial Coaches bring financial matters closer to young people’s everyday lives, making them easier to understand and more engaging.
On YouTube, the Financial Coaches have their own channel called Finanssitkoutsit OP Pirkanmaa (in Finnish). In addition, they produce financial content for OP Pirkanmaa’s Instagram account @oppirkanmaa.