Tulevaisuuden suunnannäyttäjä

OP is a forerunner of the future

You know the feeling when you are close to something new, knowing where you should go but you just need to take the first step? We know it too.

OP is close to its new future. Having sketched it out, we are now taking determined steps towards it. One of those steps is you! Bring your knowhow, skills, perspectives and your entire personality with you  and let’s start working together.

On our way towards a diversified services company

OP is already the leading financial services group in Finland, and the country's largest employer in the industry. OP consists of almost 200 independent OP cooperative banks and the central cooperative they own, OP Cooperative, with its subsidiaries and affiliates. OP employs over 12,000 financial professionals, including around 300 employees working in the Baltic countries. In the future, we will play an even bigger role.

The OP of the future is a diversified services company. In addition to providing and developing modern banking, wealth management, insurance and health care services, we also offer housing-related, mobility and security services and service packages to our over four million customers.

Person to person

OP’s responsibility stems from our mission and core values. We are a cooperative strongly guided by our core values. The core values steering all our operations are Responsibility, a People-first Approach and Prospering Together. Our success enables us to play our social role and act for everyone’s benefit. As a nationally significant player, our strategy seeks to create sustainable prosperity, security and wellbeing for our customers and society. Offering opportunities, taking care of our customers and our employees, we execute new ideas and innovate. For us, boldness means a driving force – together with our customers we are making significant initiatives, building the new OP and a new society. We are showing the way.

Increasingly present in customers’ daily lives

The future is what we make of it. For us, it is not enough to do the same things in a slightly better way. We are not talking about just improving the present situation but entering a new paradigm. Digitisation and technological progress change the world and the way we understand it.

Furthermore, the financial sector is facing a disruption, with customer experience playing a vital role. Although people’s basic needs have remained the same, their behaviour has changed. We must be wherever the customer is – on the bus, at the home office, on a business trip – and ensure our presence both at our branches as well as online. We at OP see this as presenting a host of exciting opportunities to create even more agile and useful ways to accompany our customers in the everyday. OP is a partner of its customers’ daily lives.


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