We use your personal data to be able to answer your requests and questions, process your orders and manage matters specified in the agreement. We may also use your personal data in the further development of our products, services, customer service and sales and marketing.
We process your personal data in order to be able to offer and develop even better services and a better customer experience. In addition to day-to-day customer service, we use your personal data when automating our business processes and developing services in accordance with the Payment services legislation. Your data will also be used for customer communications and the fulfilment of our statutory obligations.
We analyse your personal data, for example, when performing the required client and risk categorisations, such as for granting credit or pricing insurance policies, or when determining the suitability of investment products for you. By means of your personal data, we create various profiles through which we develop our services further. By means of your data, we also seek to provide you with products and services that better meet your needs. In some cases, profiling may be based on requirements prescribed by law.
To create a profile, we use, for example, the following information: what age of people live in your household and whether you use one or more OP's services. We also receive information on your areas of interest when you visit OP's website if you have not restricted the collection of data. We combine various data we have received and thus seek to assess, for example, whether you are an active OP customer, whether we can present you new OP's products and how you would you like us to serve you as our customer. We also use classified data to enhance customer insight, for example, in internal reporting and in analysing customer relationships. Some of our operations also utilise automated decision-making, without human influence on the decision.
We use your personal data in OP Financial Group’s risk management and to fulfil obligations based on laws and official regulations and instructions, such as authenticating users and ensuring data security as well as preventing and investigating fraud.
We also use your personal data for customer service and communication purposes. We may send you announcements or notifications concerning our products and services or use your data for various marketing purposes, either subject to your consent or when explicitly permitted by law. In addition, we can use your personal data to recommend content or display personalised content for you in our online services. Such content can be created by OP Financial Group or reliable third parties.
When permitted by law or with your consent, we may also combine data collected in connection with a specific product and/or service with data gathered in other connections.