How we use customer feedback to develop our services

Every year, OP Financial Group receives a great deal of feedback through different channels. We process all feedback we receive and take it into consideration when developing our services. Thank you for giving feedback! Here are some examples of the services we have recently improved on the basis of the feedback we have received.

Banking services

New card designs

OP Visa cards were given a fresh, new look. You can choose a new card design from among several options. We changed our card material to reprocessed plastic, adjusted the card direction to vertical and added a nick to help position the card correctly.

Mobile payment enabled for OP's Mastercard cards

We introduced Apple Pay and Google Pay for OP's Visa cards in 2021 and 2022. OP's Duo card can also be used with Apple Pay and Google Pay. The K-Plussa Maksuaika card is only available for Google Pay at this time.

Improved visibility of OP bonuses

We have added features in OP-mobile to improve the visibility of information about owner-customer bonuses. You can now view your bonus account events in OP-mobile as well as at op.fi. In addition, from now on, an owner whose family unit includes two adults can give other family members permission to view information about OP bonuses.

Sustainable financing solutions for businesses and housing companies

The role of sustainability is growing in SMEs and housing companies. Our new sustainable financing solutions for businesses and housing companies meet demand and promote the green transition.

Popular services for businesses handily at op.fi

When you log in to the op.fi service for corporate customers, you will easily find services based on your access rights. On the homepage, you can now also view financing, investment and insurance services.

New features for businesses in OP-mobile

As a corporate customer, you can access both your personal and business services easily in OP-mobile. You can set the default customer role when logging in. You can change your customer role when using the services. 

Payment templates are popular among many users, and they can now be found easily using the search feature.

The Opotti chatbot assists businesses in OP-mobile 24/7 with matters such as accounts, payments, invoicing, and digital services. OP's experts are at your service in the chat Mon–Fri 8.00–16.00.

If you are using OP Corporate User ID, you can find the same services in OP Business mobile.

Insurance services

New metric for measuring user experience of our insurance services

Last year, we introduced a new method for measuring user experience at Pohjola Insurance. Surveys sent after using the service now ask how easy the customer found the service to use. We are delighted to see that for example, nearly 90% of customers who have responded to the survey in January–March of this year have found our services to be easy or very easy to use. In the survey, we also want to learn about situations when the customer has had issues with our services. The responses help us gain a better understanding of situations where we still need to improve our services. For this reason, it is important that the feedback describes which features and services were easy to use and which were not as accurately as possible.

Improvements in the management of bank accounts in insurance services

We have previously received feedback that users have faced challenges when managing bank account information related to insurance services. Following this feedback, we completely redesigned the service used for managing accounts, after which the amount of negative feedback fell significantly.

Do you want to learn more about feedback?

Our previous news item includes additional information in the services we have improved before on the basis of the feedback we have received.