OP’s updated CR programme is framed around four key themes and commitments, which guide its actions toward the programme goals:
- We improve financial literacy in Finland: We promote the management of personal finances and prosperity in all age groups.
- We foster a sustainable economy: We support sustainable development, and mitigating climate change and adapting to it.
- We support local vitality and communities: We provide jobs, promote physical activity, provide security, and create wellbeing in Finland. We promote local economic vitality.
- We use our intellectual and information capital responsibly: We use customer data and artificial intelligence transparently, in the best interest of our customers. Accessibility and having the best customer experience across all channels are at the core of developing our services.
“For OP, responsibility is a core value that is also incorporated into our mission. We updated our CR programme and made it even more ambitious to respond to the expectations of our customers and stakeholders, as well as the changes in our business environment. We want to be a forerunner in solving today’s challenges and lead the way in corporate responsibility in the financial sector. This requires continuous improvement of our operations and integrating corporate responsibility into our core business,” said Timo Ritakallio, President and Group Chief Executive Officer at OP Financial Group.
“Successful corporate responsibility activity requires us to engage in active dialogue with our stakeholders. When updating our CR programme, we investigated our stakeholders’ views on priorities for OP’s corporate responsibility. For us, corporate responsibility means action guided by the themes of our CR programme. For example, we are committed to being carbon positive by 2025. Besides developing our operations, we aim to have a positive impact on our business environment and provide our customers with services that enable sustainable choices,” Tuuli Kousa, Chief Communications and Public Affairs Officer at OP Financial Group, added.
OP’s corporate responsibility programme was last updated in 2017. OP’s Supervisory Board confirmed the new Group-level CR programme on 11 December 2019.
OP Financial Group’s corporate responsibility programme is available on https://www.op.fi/op-financial-group/corporate-social-responsibility/corporate-social-responsibility-programme.
Further information and requests for interviews:
OP Corporate Communications, tel. +358 50 523 9904, viestinta@op.fi