Our vision is to be the leading and most appealing financial services group in Finland from the perspective of employees, customers, partners and stakeholders. Our mission is to promote the sustainable prosperity, security and wellbeing of our owner-customers and operating region. We pursue our mission in line with our core values – People First, Responsibility, and Succeeding Together.
OP Financial Group’s strategy process
We at OP Financial Group have adopted a new type of strategy process in which we are continuously reshaping, reformulating and implementing the strategy. We are systematically assessing our business environment and operating model to be able to make and implement new strategic choices whenever needed.
The new continuous strategy process helps us meet our owner-customers’ changing needs and expectations and react flexibly to the ongoing changes and uncertainties in our business environment.
OP Financial Group’s strategy process includes ongoing monitoring of our business and competitive environment, formulating our shared vision and priorities, measuring strategic performance, strategic planning of business segments and OP cooperative banks, and annual planning.
OP Cooperative’s Supervisory Board confirmed the new strategy and priorities in June 2019. At the same time, it confirmed OP Financial Group’s vision for future direction, to be “the leading and most appealing financial services group in Finland”, and a more detailed content of the vision. The mission was affirmed: “We promote the sustainable prosperity, security and wellbeing of our owner-customers and operating region.”
OP Financial Group’s strategic priorities for 2020:
- Best customer experience
- More benefit for owner-customers
- Excellent employee experience
- Faster growth in revenues than expenses
- Productive development.
The priorities reviewed annually will help achieve our shared vision. Of the priorities for 2019, only the target of 2 million owner-customers was changed. After reaching it and as a follow-on, our priority for 2020 is to offer more benefit for owner-customers. The rest of our strategic priorities remained unchanged.